Walmart announced three major holiday shopping events between November 12 and December 2, 2026. The company repeats this three-event structure from 2025.
The events are:
**Black Friday Deals Event 1: November 12-15.** Online and in-store sales start at 6 a.m. local time. Walmart+ members get six hours of early online access starting at 12:01 a.m. ET on November 12.
**Black Friday Deals Event 2: November 23-29.** Online sales begin November 23 at 12:01 a.m. ET. In-store and online sales resume November 27 at 6 a.m. local time. Walmart+ members receive six hours of early online access starting November 23 at 12:01 a.m. ET.
**Cyber Monday Deals Event: November 30-December 2.** Both online and in-store.
Walmart says discounts will cover electronics, toys, fashion, beauty, home goods, gifts, and everyday essentials. Last year's sales included TCL TVs, Dyson vacuums, Dreo appliances, and LEGO toys.
Best Buy, Target, and Amazon will also hold Black Friday and Cyber Monday sales, though only Walmart has announced its schedule so far. Black Friday and Cyber Monday sales offer discounts that can be rare the rest of the year, particularly on appliances and electronics.