Black Friday 2026 starts at midnight on November 27, with Cyber Monday following on November 30. Sales run through what retailers call "Cyber Week," a five-day stretch that extends through early December, with most discounts winding down by December 2.
Major retailers running sales include Amazon, Best Buy, Target, Walmart, and Home Depot. Walmart has already publicized its plans and started offering early deals. Best Buy is running one of the largest Black Friday and Cyber Week sales with multiple events. Target is holding a three-day event. Both large retailers and small businesses now compete for customers across both days, so expect sales from practically every store through November 30.
The line between Black Friday and Cyber Monday has blurred. Once, Black Friday focused on tech and appliances while Cyber Monday favored cheaper tech and smaller businesses. Today, every major retailer offers sales on both days. The biggest discounts typically come from larger retailers that can afford lower prices.
Black Friday sales cover all product categories. Previous years have seen discounts on tech, tools, fitness equipment, outdoor supplies, furniture, bedding, video games, and kitchen appliances. Apple participates in Black Friday sales. One current Apple deal mentioned is the M5 MacBook Air at $200 off, described as the lowest price since a price increase this summer.
Use price tracking tools to verify whether a deal is genuine. Making a list of what you want before shopping helps focus purchases. Walmart, Best Buy, Target, and Home Depot will have in-store deals alongside online offerings.