Amazon's Black Friday and Cyber Monday sale runs from 12:01 a.m. PST on Nov. 19 through Nov. 30, treating the two events as one continuous sale. Prime membership is required to access exclusive deals. Prime costs $14.99 per month, but Amazon offers a free 30-day trial, so shoppers can join, purchase during the sale, and cancel without being charged.
Amazon says shoppers can expect "millions" of deals across electronics, beauty, fashion, toys, home, and more. The company will offer limited-time deals of up to 60% off dropping at midnight and 8 a.m. PST on both Black Friday and Cyber Monday.
Specific discounts mentioned include: TVs up to $600 off from Sony and Hisense; headphones and speakers up to 50% off from Beats, JBL, Marshall, and Sonos; laptops up to 30% off from ASUS, ACER, Alienware, Lenovo, and HP; beauty products up to 40% off from Medicube, Color Wow, Anua, and Redken; and toys up to 45% off from NERF, Play-Doh, and Mattel.
Amazon is known to manipulate prices, so shoppers should use price-tracking tools to verify whether deals are genuine. Best Buy, Target, and Walmart are also running sales through Nov. 30. The report notes that Amazon typically offers more volume than competitors, though flagship products usually match prices across retailers.