Amazon's Black Friday and Cyber Monday sale runs from 12:01 a.m. PST on November 19 through November 30, 2026. The sale is open only to Prime members, whose membership costs $14.99 per month. Amazon offers a free 30-day trial, allowing shoppers to sign up, shop during the sale, and cancel without being charged.
Amazon says customers can expect "millions" of deals across electronics, beauty, fashion, toys, and home goods. Limited-time deals offering up to 60% off will drop at midnight and 8 a.m. PST on both Black Friday and Cyber Monday.
The company has announced specific discounts: up to $600 off select Sony and Hisense TVs; up to 50% off select Beats, JBL, Marshall, and Sonos headphones and speakers; up to 30% off select laptops and gaming PCs from ASUS, ACER, Alienware, Lenovo, and HP; up to 40% on select Medicube and Color Wow beauty products; up to 50% off select apparel and shoes from Calvin Klein, Skechers, and Guess; up to 45% off select toys from NERF, Play-Doh, and Mattel; up to 40% off select Ninja appliances; and more than $200 off select Breville espresso machines.
Sales have already begun ahead of the official start date. Other major retailers including Best Buy, Target, and Walmart are also running Black Friday and Cyber Monday sales through November 30, 2026.