Bilt, a residential rewards platform, is expanding beyond apartment rent and mortgage payments into local businesses and sports venues. The company announced two new platforms.
Neighborhood OS is an artificial intelligence system that helps restaurants, retail stores, gyms and other local businesses attract customers and build loyalty. The system connects to existing business infrastructure like payment and reservation systems. Bilt founder and CEO Ankur Jain said the platform lets merchants "run their own marketing campaigns" and "run their own loyalty campaigns." Initial partners include Altamarea Group, AM Parking, Lowe's and Thumbtack. Bilt says it partners with 50,000 merchants where residents can use Bilt rewards.
The second offering is a membership platform for organizations with existing customer bases, including sports teams, hotels and property companies. These organizations keep their own brand while gaining access to Bilt's network of participating merchants. Initial members include the Houston Rockets, Phoenix Suns, Sacramento Kings, Related Companies, Hyatt, Constellation Brands and Bozzuto.
For professional sports teams, the platforms enable branded fan experiences that combine loyalty programs, fan passes and neighborhood commerce rewards at local restaurants and retail businesses outside the stadium or arena.
Bilt launched in 2021 as a rewards program for rent and mortgage payments, later expanding into credit cards. The company reports 8.2 million members and says it powers one out of every four apartment buildings.