Aura released a second-generation e-ink photo frame called the Aura Ink 10-inch, priced at $349. The new model improves on the original 13-inch version, which cost $499.
The upgraded frame features 200 pixels per inch resolution, up from 150 ppi on the older model, making images appear more detailed. It now uses nine color blends instead of six, offering better color accuracy and contrast. The transition effect between photos has also been refined to look more intentional.
E-ink frames like the Aura Ink use low-power screens similar to those found in Kindle Colorsoft devices. They require charging only once every few months and display photos in a paperlike style rather than the bright, tablet-like appearance of LCD frames. The Aura app allows users to load photos remotely and text images directly to the frame.
The trade-offs are real. Switching between photos takes about 45 seconds, compared to instant swiping on LCD frames. Colors appear grainy up close because e-ink uses a dithering algorithm to blend pixels and create color illusions. Images won't match the brightness of phone screens.
The frame works best for users who want a display resembling traditionally printed photos and don't mind charging infrequently. Aura recommends changing photos no more than 12 times daily to preserve battery life. The $349 price tag remains steep compared to the Aura Carver, an LCD alternative that starts around $200 less.