Apple's first-generation AirTags are selling for $60 per four-pack, down from the standard $99 price. That works out to $15 per tag, matching the lowest price these devices typically reach during major sales events.
AirTags help you locate lost items using Apple's Find My network. You attach them to keys, wallets, bags, or other belongings. When something goes missing, you can ping the tag to make it emit a sound, or use your iPhone to see its location on a map. If an item travels beyond Bluetooth range, the Find My network crowdsources location data from other Apple devices nearby.
The first-generation model works identically to the newer second-gen version released in 2024. Both connect via Bluetooth and Ultra Wideband. The main difference is that second-generation AirTags offer slightly improved durability and water resistance, but the practical performance gap is minimal for most users.
At $15 per tag, buying in bulk makes financial sense if you own multiple Apple devices and have several items worth tracking. A four-pack covers standard use cases: one for keys, one for a wallet or bag, one for a pet collar, and a spare. The cost per tag drops below what you'd pay buying individual units.
This deal targets Apple ecosystem users with iPhones, iPads, or Mac computers. Android users cannot access Find My features, so AirTags offer no value outside the Apple ecosystem.
Battery life runs roughly one year per tag before replacement becomes necessary. Apple sells replacement batteries separately.
If you've been holding off on trying AirTags, this $60 four-pack represents the entry point. Stock at retailers moves quickly during sales, so availability may vary.